Silence is part of the set too.
As simple as it gets.
Cris, a minimal techno DJ.
The ask: the simplest brand possible.
First, a sketch based on a reference. Then a paid round to polish it.
The polished logo, with all its editable files.
Two values.
Nothing else.
Cris plays minimal techno. The brand lives in black and white. The absence of color is the statement.
The set works like architecture: repetition, space, tension. The identity follows the same logic. Few elements, plenty of air, precision in every line.
Every element has a reason to be there. If it's extra, it goes.
Visual rhythms that repeat. Lines, triangles, waves.
Elegance without ornament. Speaks softly and carries far.
Signature
The symbol is an open triangle that draws the C. Below it, RIS in extended, angular letters. Together they close a triangle: the brand reads as a single shape.
X = HEIGHT OF "RIS" · MINIMUM CLEARANCE 1X
LOGO 48 PXSYMBOL 20 PX✕ DO NOT DISTORT✕ DO NOT ROTATE✕ NO SHADOWS OR EFFECTS✕ NO LOW CONTRAST OR COLORBadge
The full logo inside a rounded triangle. It works as a self-contained piece: avatar, merch, patches.
Circle
Circular die-cut. The logo takes up about 62% of the diameter and sits on its optical center, just below the middle of its bounding box.
Everything is measured in m
The module m is the stroke width. The triangle's base measures 10m. Everything else derives from it, with exact measurements on the grid.
A larger triangle
RIS is not separate text. Its diagonals run at 60° and its outer edges extend the sides of the symbol. The whole logo fits inside a single equilateral triangle.
Black. White.
The brand uses two values. Grays are not brand colors: they only organize lines, supporting text and backgrounds.
Dividers
Lines
Text on white
Guides
Labels
Text on black
Three voices, one tone
A serif for headlines. A sans for reading. A monospace for data: dates, times, measurements.
Instrument Serif
Headlines. Italics mark the emphasis. Tight leading.
Archivo
Body text. Weights 300 and 400. Short paragraphs, plenty of air.
IBM Plex Mono
Labels and data. Always uppercase, with wide tracking.
In the world
No photos. The brand stands on three devices: the triangle, the wave and the type.
extended setGENERAL ADMISSION
ACCESSBLACK AND WHITE