Daniel José
Navarro Álvarez

UX Designer · Visual Strategist · Founder of dequisna

10+ years with clients in Latin America and the U.S.

UX Design Branding Landing Pages Social Media Figma Adobe Photoshop SEO Digital Marketing
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In a market saturated with visual noise, design is not decoration; it is a tool for market control. As the founder of dequisna, I specialize in turning corporate clutter into coherent, scalable visual systems. I don't sell "drawings"; I design graphic infrastructures that sustain brand identity and speed up sales conversion.

Visual Systematization

Component-based design ecosystems, not isolated pieces. Absolute consistency across every channel.

International Adaptability

More than a decade adapting visual narratives for markets in the U.S., Costa Rica, Spain, Chile and Mexico.

Information Architecture

I turn complex data into visual experiences that are digestible, logical and persuasive.

Founder, UX Designer
dequisna · Self-employed
Jan 2020 — Present
Caracas, Venezuela · Remote

I work as an independent designer under the name dequisna. I do branding, landing pages with a direct funnel to WhatsApp, and design systems for clients in Latin America and the U.S. I also work as an external provider for agencies in UX, branding, social media design and web design.

Recent projects
  • Passer, Costa Rica. Brand identity for a bus app starting from scratch.
  • Cris. Identity for a minimal techno DJ, with a manual and editable files.
  • Muroxs. Promotional artwork for a stone cladding brand.
Own project
  • Antigüedades Marna. Brand, numismatic catalog, store, auctions.
  • dequisna.uno. Site in Spanish and English, designed and coded by me.
UX Design Graphic Design Brand Identity Social Media Design Web Design Figma
Graphic Designer
Link360 Group · Contract
2026
Costa Rica · Remote
Responsibilities
  • Developed advertising graphics, Rich Media content in Figma, and video.
  • Managed digital assets for high-performance social media campaigns.
Achievements
  • Reduced delivery times by optimizing the creative workflow.
  • Increased engagement with dynamic, trend-driven creatives.
FigmaRich Media SEOSocial Media
Graphic Designer
APF Farmacéutica · Freelance
2026
Caracas, Venezuela · Remote
Responsibilities
  • Created the logo, the brand identity and a guide for their advertising.
  • Social media templates and a sales landing page.
  • Designed internal and external communication materials under health regulations.
  • Created social media visual content, POP materials and corporate presentations.
Achievements
  • Visual refresh across digital channels, improving how products are communicated to the target audience.
  • The new brand is now used across all their social channels.
Brand Identity Landing Page Marketing Strategy Mobile Web Design POP Materials
Graphic Designer
HuBorns Company · Part-time
2025
Madrid, Spain · Remote
Responsibilities
  • Promotional artwork for Amazon: A+ modules and product images.
  • Cleaned up raw images and created new ones with generative AI (Nano Banana).
  • Layout and editorial design for digital and print publications.
  • Created visual identity systems and corporate promotional materials.
Achievements
  • Standardized the editorial graphic style with brand consistency across every channel.
  • Improved reader retention and perceived product quality.
Amazon A+ Editorial Design Visual Identity Brand System
Senior Graphic Designer
Diseño Darias · Self-employed
Jan 2007 — Present
Caracas, Venezuela · Remote

More than 10 years of freelance graphic design. Progressive specialization in digital strategy, e-commerce and visual solutions for clients across Latin America and the United States.

E-commerce Digital Strategy Adobe Photoshop Web Design
UX/UI Design
Figma UX Design UI Design Prototyping Design Systems
Graphic Design
Adobe Photoshop Brand Identity Editorial Design POP Materials Advertising Design Amazon A+ Content Generative AI for images
Web, Digital
Web Design Landing Pages Mobile Web Design E-commerce HTML / CSS
Marketing
Digital Strategy SEO Social Media Design Content Strategy Demand Generation
Colegio Universitario Monseñor de Talavera
Graphic Design
Caracas, Venezuela

"Daniel is an excellent designer: proactive, original and dedicated. He strives for perfection in every task and is always looking to learn. His knowledge spans multiple branches of design, and he has performed successfully in all of them."

ML
Mariana La Rosa
UX/UI Designer
Direct supervisor · Link360, 2016

"Daniel is a creative professional with a unique style. He is also an excellent coworker."

MB
Melanie Barreto Gómez
Email Marketing, Content Strategist
Colleague · dequisna, 2015