MDZ Cultiva
Case study

MDZ Cultiva Comunidad

Logo, heroes, icons.

00The brief

Logo, heroes.

Client

MDZ Cultiva Comunidad. Growing supplies.

Brief

The logo. The heroes for their landing pages.

Delivery

Logo in positive and negative. Heroes in light and dark. Nine category icons.

Status

The landing pages were live.

02Landing heroes

Two photos, two lights.

Each hero comes in light and in dark. The dark one lets white text read on top. Wide format, square format.

Hero: basket with products, light version
Basket · light
Hero: basket with products, dark version
Basket · dark
Hero: leaf, light version
Leaf · light
Hero: leaf, dark version
Leaf · dark
Square format: basket, light
Square format: basket, dark
Square format: leaf, light
Square format: leaf, dark
Square format
03Category icons

Nine categories.

Black line. A single green accent per icon.

Growing accessories
Indoor tents
Nutrient bundles
Growing tools
Hydroponics
Lighting
Pots
Pests on your plants
Professional substrate
04Color

Green, black, white.

GreenHEX #65B32E · RGB 101 179 46
BlackHEX #000000 · RGB 0 0 0
WhiteHEX #FFFFFF · RGB 255 255 255
05Typography

Two voices.

PT Sans Narrow

Logotype, headlines.

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 1234567890

Condiment

Handwritten accents.

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 1234567890
MDZ Cultiva Comunidad
Case study — dequisna