The brief
Promotional artwork for a stone brand.
Client
Muroxs. Stone cladding for exteriors, in Caracas.
Brief
Create the brand's promotional artwork.
Process
I cleaned up the raw images. I created new ones with interpretations made in Nano Banana.
Delivery
The visual system, the social media templates, the sales pieces.
01 — Concept
Solidity that looks one of a kind.
MUROXS clads exteriors in one-of-a-kind stone. The brand translates that essence: the strength of a wall, the character of each unrepeatable piece. Every rock in the symbol is different, like every project; together they raise a firm, memorable structure.
02 — Construction
Geometry of the symbol.
The symbol is built on a modular grid: concentric circles, X/Y axes, 45° diagonals. Exact proportion, scalability, clear legibility even as a favicon.
03 — Logotype
04 — Palette
Color palette
Primary color
Lime
#BDC431
Medium gray
#8D8D8D
Light gray
#C7C7C7
Ink
#232323
Paper
#FFFFFF
05 — Typography
Aa
Montserrat
Headlines · Logotype
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 1234567890
A stone wall that lasts.
Aa
Lato
Body · Paragraphs
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 1234567890
Exteriors with a character of their own.
06 — Applications
hola@muroxs.com · +58 424 000 0000
Caracas, Venezuela
Caracas, Venezuela
Wall cladding · Facades · Stone
Iconography
07 — Social media
The brand on social.
A template system for the feed: logo, color, typography, stone texture. Nine pieces, one language.
Solidity that looks one of a kind.
muroxsStone that leaves a mark.
muroxsOn site
Stone in context.
Thank you
Design by dequisna · dequisna.uno