One page. One path to the message.
A landing page that converts.
Voice Art Center. Gabby Marcano, vocal coach. Singing lessons online and in The Triangle Area, North Carolina.
Design and build the landing page. It had to explain the method, show the classes and lead to a message.
A single HTML page. No theme, no page builder, no database.
Web design and development. The logotype is by another author.
Five blocks, one path.
Who teaches. What you learn. What it costs. How to write. Each block answers one question and pushes to the next.
Burgundy and cream.
Two colors. Burgundy leads: headlines, buttons, footer. Cream cools it down and lets the photos breathe.
Montserrat 800
Headlines. Uppercase in the eyebrows, mixed case in the H1s.
Montserrat 400
Body. One family across the whole page: less weight, less risk of a bad load.
The thumb comes first.
Most visitors arrive from Instagram. On mobile the buttons take the full width and the price reads before any scroll inside the card.
The form opens WhatsApp.
There is no mail server and no database. The form builds the message from what the visitor typed and opens the chat with the text ready. Nothing to maintain, nothing lost to spam.
Each class card carries its own written message. Someone asking about studio coaching does not open the same chat as someone asking about a Karaoke Party.
See the page