Brand Manual · v1.0

Brand Manual
dequisna

Reference guide for the correct use of the visual identity, interface components, social media templates and brand voice.

Updated: June 2026 · dequisna.uno

White logo · dark background

Orange logo · dark background

White logo · orange background

Black logo · light background

02 · Identity

Colors

The dequisna palette is built on extreme contrast: deep black as the base, vibrant orange for action, white for communication.

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Orange 500

#FF5C1A

Action · Accent · CTA

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Background 0

#0F0F0F

Main background

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Background 1

#181818

Cards · Nav · Sections

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Dark Background

#111111

Background for dark posts

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White

#FFFFFF

Main text · Icons

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Soft Orange

rgba(255,92,26,.12)

Tags · Soft highlights

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Aqua

#69D2E7

Secondary accent · Juana · Badges

02 · Identity

Typography

Three fonts with distinct roles. Oxanium for the brand, Space Grotesk to communicate, DM Sans to read.

Brand · Logo Impact headings · Brand name · Posts

DEQUISNA

Oxanium 800

72pxHero / Cover

48pxLarge titles

32pxSections

16pxFooter brand · Nav

Screens · UI Web headings · Labels · Tags · Buttons

Design with purpose

Space Grotesk 700 / 500

40pxSection headings

16pxSubtitles

13pxButtons · Labels

11pxEYEBROWS · TAGS

Body · Reading Paragraphs · Descriptions · Forms

I know what your business needs
visually to stand out.

DM Sans 300 / 400 / 500

15pxMain body, line-height 1.75

13pxCard and component descriptions

12pxMetadata · Copyright · Dates

06 · Mascot

Juana

The official dequisna mascot. Juana is the studio's creative spirit — curious, expressive, full of energy. She brings personality and warmth to every project.

Curiosity Energy Creativity Warmth

Juana appears in the website chat, in the animated hero, and as the studio's ambassador in communication pieces. Her poses are vector SVGs that scale without loss.

Accent: #69D2E7